Privacy Policy and Cookies

Why do we have a privacy policy?

Kvalitetsflytt i Sverige AB protects your personal integrity. We therefore strive to protect your personal data in the best possible way at all times and to comply with all data protection laws and regulations in force from time to time. Through this privacy policy, we want to inform you about how your personal data is processed by us and our use of cookies.
This policy applies to all data collected when you make your purchase from us and when you use our website. The current privacy policy is also available on our website.

Who is responsible for your personal data?

Kvalitetsflytt i Sverige AB, Org.Nr: 559339-2938, with address BOX 985, 501 10 Borås, telephone number 0771-21 01 01 is responsible for the processing of your data (personal data controller).
You can contact our Data Protection Officer by calling 0771-21 01 01 or sending an email to

What personal data do we process?

The data that we process is the data that you have provided to us, that we collect through our website or from a third party, e.g. the European Commission. information that we receive from various third-party providers in the context of advertising networks.

Data you have provided to us: When you enter into a contract with us, you will provide us with certain information about you. You may also provide us with information for other reasons. The information you provide may include, for example, your name, contact and address details, your personal preferences and your telephone number.

Data that we have collected from you: We will process data about your about your concluded contract. When you visit our website, we will also automatically collect your data, such as information about your IP address and the services and pages you have visited on our site. We may also process data about you that we have purchased or obtained from public registers and databases for marketing purposes or to improve your customer experience with us.

For what purposes do we process your data?

Promotion of our products by email
If you have given your consent to this when making a purchase, we will also use your name and email address to market our products via email by sending out newsletters and promotional offers. We will also send you our newsletter if you have specifically requested this via the form on our website. In order for you to receive offers that feel relevant to you, we will in some cases customize the content of the marketing using Profiling Data (an explanation of what this means can be found below). The legal basis for this personal data processing is your consent, which you do not need to provide in order to make a purchase.

When you use our website, we will automatically collect and analyze your IP address, pages you have visited, services you have shown interest in and your browsing behavior on our site (“Profiling Data”). For example, in this work we use the tool Google Analytics. Our analysis of Profiling Data provides us with increased knowledge and understanding of our customers in general and also enables us to present offers directly on our website that we believe are relevant to you (so-called profiling). The legal basis for this personal data processing is our legitimate interest in being able to develop our business and to market products to you that we think you may be interested in.
To prevent information about you from being saved by Google Analytics, you can use a browser extension available here.
As described above, if you have consented to receive marketing via email, we will also use the results of our analysis of Profiling Data to customize our marketing offers to you.

Who can access your data?

In principle, your data is only processed by us. We may also share your information with our suppliers as described below.

Where is your data processed geographically?

We and our suppliers process your personal data within the EEA.

How long do we keep your data?

For accounting purposes, we keep information about our contract with you for seven years, in accordance with current accounting legislation.
If you have given your consent to receive email marketing from us, we will keep your name and email address for this purpose until you unsubscribe or ask us to stop contacting you or object to the processing of your personal data for direct marketing purposes.
Your personal data may be retained for longer than stated above to the extent that we are obliged to do so by law, regulation or official decision.
The profiling data will be deleted after 6 months from collection or earlier if you object to profiling in the manner described in the next paragraph.

How can you influence our processing of your data?

You have the right to withdraw all or part of your consent to the processing of data at any time. The withdrawal of your consent means that we will not continue to process your data for the purpose for which you gave your consent and that we will delete the data in question – unless we need it for another purpose under this privacy policy. You also have the right to object at any time to the processing of your data for direct marketing and/or profiling purposes. If you inform us that you object to us processing your data for the purposes of direct marketing and/or profiling, we will cease processing your data for these purposes and delete the relevant data – unless we need to continue processing the data in question for another purpose in accordance with this privacy policy.

In accordance with applicable data protection legislation, you have the right to access, free of charge, information about the data we process about you and the right to request rectification of your data. If you want such information, you can request it by contacting us by post or e-mail. Our contact details are shown above. Until May 25, 2018, in order to access the data we process about you, the law requires you to make a written request in a document signed by you personally.
Under certain conditions, you also have the right to request the erasure or restriction of your data or to object to our processing. You also have the right to lodge a complaint with the Swedish Data Protection Authority (Datainspektionen) or another competent supervisory authority that oversees data processing by companies.
You also have the right, under certain conditions, to obtain the data concerning you that you have provided to us in a structured, commonly used and machine-readable format and have the right to transmit it to another controller (data portability).

How do we use cookies?

According to the Electronic Communications Act, which entered into force on July 25, 2003, everyone who visits a website must be informed of the use of cookies. When you visit this website, cookies are stored on your computer. These cookies are partly so-called session cookies. Session cookies are not stored for a long time on your computer and disappear when you close your browser. The Google Analytics tool also saves so-called permanent cookies with a maximum lifetime of two years.
If you do not accept the use of cookies, you can set your browser to automatically refuse cookies or to inform you if a website uses cookies. If you disable cookies, you will not be able to shop, as the shopping cart requires cookies to function. However, you can browse the store without having cookies enabled.